Strategic Management for Travel and Tourism by Nigel Evans, David Campbell, George Stonehouse,

Strategic Management for Travel and Tourism



Download Strategic Management for Travel and Tourism




Strategic Management for Travel and Tourism Nigel Evans, David Campbell, George Stonehouse,
Language: English
Page: 420
Format: pdf
ISBN: 0750648546, 9780585459509
Publisher:

Review

"...the appeal of this book lies in its ability to act as a general reference text primarily to final year undergraduate students.

In a text of 401 pages the authors have been able to provide a comprehensive introduction to the concept of business strategy. Material is clear concise and logical and the text is written in a student-friendly fashion.

There is much to commend in this book and as such it should make a valuable contribution to the teaching of tourism."

- Tourism Management
Volume 27, Issue 5 , October 2006, Pages 1084-1085

Book Description

Ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

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